Message in a Bottle - Bottled Water - Luxury Water - Mineral Water

Message in a Bottle - Bottled Water - Luxury Water - Mineral Water

Some excerpts:
"At Whole Foods (NASDAQ:WFMI), the upscale emporium of the organic and exotic, bottled water is the number-one item by units sold."

"If you break out the single-serve plastic bottle as its own category, our consumption of bottled water grew a thousandfold between 1984 and 2005. (50% increase yoy)"


A well written article about the history of bottled water, its globalization effects by looking at Fiji water, and its ethical and consumer consequences.