My Aquafresh Extreme Clean toothpaste promises on the tube a Whitening Mint Experience. Sounds like a ride, better put on my seatbelt! The whole tube is filled with marketing euphemisms that provide little to no extra information to the user. Do I really need to know that I will get a mouth shower while brushing my teeth? There also is dynamic foaming action. Isn't that called brushing? I don't blame the marketers at Aquafresh for doing this succumbing to the overhead pressures from GlaxoSmithKline to make $$ but this takes it a step to far.
Another mouth freshening/cleaning products also takes part in the marketing wars of the most colorful way to describe product aspects. The big bluish green Listerine bottle standing next to my sink, in bold letters shouts out 24 HOUR protection. Ok, one morning swish of the bitter sourness taking hold of your mouth is worth a day's worth of protection. Incorrect! It's actually protects fro 12 hours, BUT if you swish 2x a day it will protect for 24 hours. I am not sure what is worst. Using over elaborate words such as micro foaming action to describe toothpaste or claiming something works for 24 hours after using more than once a day.
After a brief overview of the mouth cleaning related market I will offer a product.
A mouth revitalizing minty muscle enhancer.
Improves vital love skills.
Thoroughly cleans and filters all unwanted trappings in teeth while providing countless hours of pleasurable tongue & cheek fun.
or I'll just call it gum.
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1 comment:
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